A Note From the President

Why Don’t People Get Our Message?

Published in May Issue             

The stated mission of ASMBS is “to improve public health and well-being by lessening the burden of the disease of obesity and related diseases throughout the world.”

The purpose of the society is to advance the art and science of metabolic and bariatric surgery by continually improving the quality and safety of care and treatment of people with obesity and related diseases by:

  • Improving the care and treatment of people suffering from obesity.
  • Advancing the science and understanding of metabolic and bariatric surgery.
  • Fostering communication between health professionals on obesity and related conditions.
  • Being the recognized authority and resource on metabolic and bariatric surgery.
  • Advocating for the health care policy that ensures patient access to high quality prevention and treatment of obesity.
  • Serving the educational and professional needs of our diverse membership.

As a group of professionals, we do a great job of living up to this vision and purpose in our practices. Bariatric surgery leads the way as a surgical subspecialty in quality, safety, research, education, and training. When I started my career, one of the things that I liked most about ASMBS compared to other surgical societies is that we have a clear mission and that mission is unfulfilled. The hard work ahead is what makes many of us excited to be part of this organization.

To really lessen the burden of the disease of obesity in the U.S., though, we have to keep beating the drum about how bariatric surgery changes lives. One of the goals I have this year is to develop better messaging to the public about what we do. We live in a world with a very short attention span and we need to find ways to make our point stick. It has to start with reminding people with obesity that they have a disease and, like any disease, they should demand the most effective treatment. We can collaborate with other specialties and show the scientific information that is robust and overwhelmingly positive for what we do, but patients just need a simple message that they have a problem and we can help them with it.

I look forward to rolling out some innovative new ways of getting that message across over the coming months through social media. From that platform, we hope to drive patients to their local bariatric surgery programs via a landing page.

The work of the ASMBS is never finished, but I hope this campaign can bring more patients to your practices so we can treat a greater number of those who suffer from obesity and related diseases.

Have a great month and I look forward to seeing you at the ASMBS Weekend in San Diego in June. The program is great and the venue beautiful.

Best Wishes,