Emerging Technology, Sleeve Gastrectomy, Diabetes Surgery Dominate Media Coverage from ObesityWeek 2015

Published in December/January Issue             

Research presented at ObesityWeek 2015 was not confined to the halls of the Los Angeles Convention Center. National news media including NBC News, Huffington Post, CNN, Los Angeles Times US News & World Report, Reuters, MedPage Today, Medscape, and NBC’s Today Show and NBC Nightly News all aired or published stories on studies involving new and emerging technologies, sleeve gastrectomy and diabetes surgery for lower BMI patients. The potential audience for these stories, and several others, total nearly 300
million people.

News reports included The 'Balloon Pill': What you need to know about new appetite reducer, which was featured on NBC Nightly News, NBC’s Today and today.com, where ASMBS president Dr. John Morton was featured commenting, "It's a new tool to help us deal with obesity, which is our biggest public health problem and we need all hands on deck -- all different types of devices and innovations that are available to us," he said.

Other headlines included “Study Supports Expanding the Candidate Pool for Bariatric Surgery,” “The Risks of Obesity,” Weight-Loss Surgery a Safe Option for Mildly Obese With T2D,” “Bariatric Surgery Cuts Healthcare Dollars with Minimal Impact on Premiums,” “Weight-Loss Surgery May Trim Health Care Costs,” “Weight-Loss Surgery Often Brings Less Painful Joints: Study,” and “Better Sex Life May Be a Weight-Loss Surgery Bonus.”

Seven news releases and fact sheets were developed and media outreach to the nation’s top media resulted in coverage by several major news outlets.